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Data Analytics: Implications and Applications for Real-Time and Fast Data Analytics
- Kelly Hill, Editor, RCR Wireless News - Chantel Cary, Analyst, Ovum - Scott Sumner, VP of Solutions Development and Marketing, Accedian - Anssi Tauriainen, Director - Business Development, Analytics, EXFO - Ben Parker, Vice President Strategy and New Markets, Guavus - Scott Berns, Director of Life Cycle Management, CenturyLink - Maria Marino, Director of Product Delivery and Customer Experience, CenturyLink
Big data can't just be big, it has to be fast as well in order to support operator agility and actionable intelligence: quickly accessible, and quickly applied. RCR looks at trends and emerging technologies in the use of big data analytics in the telecom space, and explores some of the most relevant use cases for real-time and 'fast data' analytics in four areas: network performance and optimization; network security; customer relations/CEM; and marketing/monetization.
What you will learn:
What are the major trends and challenges as the industry seeks to utilize big data analytics in real-time?
What data sources and applications are best-suited for real-time or near-real-time intelligence?
How are BDA being applied in network performance, security, CEM and marketing?
Who should attend:
Those tasked with network operations, particularly performance, optimization, and security; monetization and marketing departments; employees in charge of customer relationship management and related systems; and executives interested in learning more about the business applications of analytics in telecom.