---
title: GSMA Bics Case Study
description: In this customer story, learn how BICS uses GSMA Device Map to better serve its 40 billion daily voice, messaging and data transactions – especially in the area of roaming.
---

![BICS Case Study_RCR Wireless_1200x400_01 (1)](https://content.rcrwireless.com/hs-fs/hubfs/BICS%20Case%20Study_RCR%20Wireless_1200x400_01%20(1).png?width=1200&height=400&name=BICS%20Case%20Study_RCR%20Wireless_1200x400_01%20(1).png "BICS Case Study_RCR Wireless_1200x400_01 (1)")

In this customer story, learn how BICS uses GSMA Device Map to better serve its 40 billion daily voice, messaging and data transactions – especially in the area of roaming.

Discover how access to this data helps BICS’ end customers to segment roamers, understand usage behaviours and launch more targeted marketing campaigns. Find out how GSMA Device Map can unlock business benefits for your organisation. 

![Report Covers (72)](https://content.rcrwireless.com/hs-fs/hubfs/Report%20Covers%20(72).png?width=400&height=480&name=Report%20Covers%20(72).png "Report Covers (72)")

![RCR Wireless News Transparent](https://content.rcrwireless.com/hs-fs/hubfs/RCR%20Wireless%20News%20Transparent.png?width=400&height=69&name=RCR%20Wireless%20News%20Transparent.png "RCR Wireless News Transparent")